Why Sticker Builder? Exploring the Core Motivation Behind Its Creation
The genesis of Sticker Builder was fueled by an observation: a significant gap in the printing market, specifically in the streamlined acquisition of personalized stickers. In a world where the demand for sticker sales has skyrocketed, our discernment of the evolving trends within the personalized printing sphere, coupled with our clients’ inquiries about die-cut sticker capabilities, highlighted an urgent need for technological advancements for sticker creators. Without the right tools, the online sticker sales process becomes not only arduous but also costly and time-consuming for customers looking to purchase custom stickers.
Many companies have the necessary equipment to print and cut stickers, yet the cumbersome process of engaging in back-and-forth communications with customers and preparing sticker proofs before fulfilling orders is so time-consuming and costly that it deters them from entering the online personalized sticker market. Printing companies that produce stickers on a large scale, fulfilling thousands of orders daily, cannot afford the inefficiency of manually sending proofs to customers and waiting for their approval before production. This inefficiency leads to significant losses and makes sticker sales unprofitable on a large scale. This is why we developed Sticker Builder, aiming to revolutionize the market by offering a solution that streamlines the creation, ordering, and fulfillment process. This enables businesses to easily expand into online personalized sticker sales without the previously associated hassles.
A Closer Look at the Sticker Design Process with Sticker Builder
The Sticker Builder goal is to streamline the entire process both for the customer and the production process in the printing house. Once the tool is integrated with the storefront, end customers can simply go in, upload their image in a wide range of file formats: PNG, JPEG, JPG, GIF, SVG, WEBP, or PDF. Then, the white background will be removed, and the outline will be automatically generated. Customers can further customize their stickers by adjusting the outline’s thickness or background color to suit their preferences. Moreover, they have the option to add elements such as text, graphics, and QR codes, as well as to apply photo filters to modify the sticker’s colors.
The tool can be tailored not just to the stickers themselves but also to the materials used by the printing companies. The print-ready files can be customized to meet the specific requirements of glitter stickers, including holographic or prismatic ones. Depending on the business’s needs, we can implement animation to showcase this effect, giving end customers a better and more realistic preview when creating designs in the Sticker Builder. Once the order is confirmed on the website, Sticker Builder automatically generates the file ready for printing. Depending on the company’s needs and the type of sticker created, it can feature a one-spot color or cutline, usually in the case of kiss-cut stickers, or two cutlines, typically for die-cut stickers. Ready-to-print files can be prepared in the form of a single sticker or as a whole sheet of stickers with appropriate imposition and markings.
Dynamic Pricing for Custom Size Stickers
Many businesses selling stickers host their websites on Shopify to facilitate easy online sales. However, this method of selling has certain limitations, especially regarding the possible number of product variants. The Sticker Builder addresses this issue by offering the option to add products of custom sizes and incorporating an additional step with a price calculator. This enables customers to select the exact dimensions of the sticker, choose the sticker material, and see the final price of the products, which is dynamically generated based on the selected parameters. At the end, Sticker Builder creates a new variant dynamically that it’s added to the cart afterward.
AI Enhancements in Sticker Builder
In the Sticker Builder, we have also introduced AI functionalities that are currently a hot topic in the field of print personalization. The first of these AI features in our tool is the face cut-out, which enables end users to insert photos and then receive stickers that showcase the face of the person or animal in the photo. This is made possible by our background detection and removal functionality, facilitating the creation of face cut-out stickers. Moreover, the Sticker Builder has recently expanded its functionalities to enable the creation of body shape die-cut stickers. These stickers can capture the shapes of characters, people, animals, or even objects like vehicles or buildings.
The AI features available in Sticker Builder will be further developed in the near future with more advanced capabilities. One of the functionalities on our roadmap for the coming weeks is generative AI stickers. This feature will allow end customers to create a simple prompt for their sticker idea, and their sticker will be automatically generated based on this idea, complete with the correct outline. Additionally, we plan to develop the option to create social media stickers, offering more advanced possibilities.
The Semi-Tailored Solution for Businesses of All Sizes
Sticker Builder is software suitable for both large enterprises and small to medium-sized businesses. It is always configured to meet the individual needs of the company and the requirements of the printing machines used. Thanks to the scalability of the software, it can adjust to the needs of small companies as well as handle thousands of orders from huge enterprises every day. As white-labeled software, it can be integrated into the company domain and adjusted to match the company colors and visual identity. With API integration, Sticker Builder can integrate with the company’s workflow and directly send properly named, print-ready files to the hot folder, triggering the printing machines used. This streamlined process makes sticker creation in any business fast and requires minimal effort. Another important aspect is the short time it takes to implement our technology in a company. Depending on the number of adjustments needed to meet the specific needs of the business, it can take from one to two weeks to fully configure Sticker Builder and get it ready to go on a company website.
If you are interested in getting to know more about the Sticker Builder solution, you can watch the new podcast hosted by Richard Askam, Waclaw Mostowski, and Karol Nesterowicz. You will learn from it more about the extraordinary possibilities that Sticker Builder offers, as well as discover the precise plans of Antigro Designer for the development of this amazing tool.