Die-cut, Kiss-cut

Stickers are used in various industries, from marketing to product identification. It’s no surprise that more and more sticker makers are emerging, offering their clients printed stickers, often with custom designs and shapes. These stickers are used for branding, promotional events, and even personal projects, making them incredibly versatile. The increasing demand for personalized stickers has driven innovation in printing technology and design software. As a result, sticker makers are now able to produce high-quality, unique products that meet the specific needs of their diverse clientele.  

Companies specializing in personalized products or producing DTF prints are increasingly choosing to expand their offerings to include stickers. Additionally, many new businesses are emerging that focus solely or primarily on creating stickers. In this blog, you’ll find tips on how to effectively launch your business into the rapidly growing sticker market. Whether you’re looking to diversify your existing product line or start a new venture, these insights will help you navigate the industry’s demands and opportunities.


If you’re thinking about starting a business and selling stickers, or expanding your product line to include this exciting product, it’s wise to first familiarize yourself with the criteria that will allow you to effectively grow your business in this area. Understanding the available options, possibilities, and the pros and cons of different types of printers is crucial. Often, companies that print various personalized products already have equipment that can also be used to create stickers, eliminating the need for additional investments in new tools. However, if you need to purchase new equipment, it’s important to know the key features of different types of printers that sticker makers should consider when choosing the right equipment. This knowledge will help you make informed decisions and ensure the success of your new venture. 

Essential Features Influencing Printer Performance and Functionality 

When selecting a printer for color stickers, it’s crucial to consider several key features that can affect the device’s performance and functionality. These include print speed, print resolution, and the types of materials the printer can handle, each of which plays a vital role in the overall quality and efficiency of your sticker production process. 

Die Cut Stickers
  • Print speed: Depending on the sticker maker’s needs, it’s important to pay attention to the printer’s speed. For companies that need to print large quantities of stickers in a short time, a fast printer can be a crucial factor. A higher print speed can significantly improve productivity and meet tight deadlines. 
  • Print resolution: Higher resolution means better quality sticker prints. Printers with higher resolution can produce more detailed and sharper images and text, ensuring your stickers look professional and vibrant. 
  • Supported materials: Check if the chosen printer supports the materials you plan to use for sticker printing. Some printers can only print on specific types of paper or film. Ensuring compatibility with a wide range of materials can give you greater flexibility in producing different types of stickers. 

Most Popular Types of Printers Used by Sticker Makers  

Die Cut Stickers

Inkjet printers 

Inkjet printers are the most popular choice for printing stickers, commonly used for producing vibrant die-cut stickers. They use inkjet technology, which involves applying droplets of ink onto paper. Inkjet printers offer high print quality and can print on various types of paper. They are also relatively inexpensive to purchase, making them an accessible option for many businesses. 

Laser printers 

Laser printers use laser technology, which involves exposing a drum to laser light to create an image that is then transferred onto paper. Laser printers offer high print quality and can print on various types of paper. They are ideal for large batches of die-cut stickers, especially when sharp text and images are required. Laser printers are also fast and efficient, making them an excellent choice for businesses that require quick and reliable printing. 

Sublimation printers 

Sublimation printers utilize sublimation technology, which involves heating the dye to transfer it onto the surface. They offer high print quality and can print on various types of materials, making them a versatile choice for producing high-quality stickers. This is the best kind of printer if you want to sell high-quality, long-lasting, waterproof stickers, such as vinyl stickers.

Eco-Solvent: A Sustainable Solution for Sticker Printing

Eco-solvent printing is considered an economical way to achieve high-quality prints. It offers a cost-effective solution for businesses seeking superior print results. This method is widely used in inkjet plotters, where traditional water-based inks are replaced with eco-solvent pigment inks. These inks are made using organic solvents, which contribute to their environmentally friendly nature. This choice aligns with the growing demand for sustainable printing practices. Eco-solvent printing stands out due to its minimal impact on the environment and human health. Its low toxicity levels make it a safer alternative for both printer operators and the environment. Unlike conventional solvent-based inks, eco-solvent inks do not emit unpleasant odors and deliver superior print quality. This makes them ideal for indoor applications where air quality is a concern. The base of eco-solvent inks is lactic acid, which ensures their use is both safe and aligned with ecological practices. 

The versatility of eco-solvent printing makes it suitable for a variety of substrates, including paper, films, and canvases, thus opening up numerous possibilities for sticker production. This technology not only enhances the durability and vibrancy of printed stickers but also supports sustainable practices in the printing industry. By choosing eco-solvent printing, businesses can produce stickers that meet high standards of quality and environmental responsibility, catering to the growing demand for eco-friendly products. 

Read more about how to choose the right printers and plotters for stickers in the blog: Become a Sticker Maker: Printers and Plotters Guide