Based on data collected over a one-month sales period, we have compiled a detailed set of insights into the characteristics of stickers sold by our clients. This analysis highlights ordering preferences, popular design trends, and the specific features that make certain stickers stand out in the market. By examining these patterns, we can help your printing house better understand how to leverage the capabilities of Sticker Builder to meet diverse customer demands, enhance product offerings, and sell stickers that truly resonate with your audience.
Time Needed for Creating Personalized Stickers
One of the most critical factors influencing purchase conversions for customers creating personalized stickers is the ease of the sticker creation process, which directly impacts the time required to complete it. It is essential to analyze your customers’ behavior and gather data on the time spent creating stickers purchased in your store. Additionally, informing your customers about how quickly they can design a unique, personalized sticker using the Sticker Builder tool can significantly enhance their experience. Based on our analysis of sales from stores using our tool, we found that the average time to create a sticker with the Sticker Builder is 2–3 minutes when integrated via API or WooCommerce. The data shows that creating and paying for a sticker design on Shopify takes only 3 to 5 minutes.
Most Frequently Purchased Sticker Dimensions
Meeting customer demands for specific sticker sizes is essential to maintaining high satisfaction and maximizing sales. By analyzing size preferences, printing houses can ensure they offer dimensions that align with customer needs and avoid lost sales due to limited options. After analyzing the print files generated in Sticker Builder, we prepared a summary of the sticker dimensions most frequently ordered by customers. Among the orders, 37% are stickers with dimensions of 76.2 x 76.2 cm, 14% are 50.8 x 50.8 cm, 13% are 50 x 50 cm, 11% are 101.6 x 101.6 cm, and 8% are 80 x 80 cm. The remaining sticker sizes account for 17% of the orders placed by customers of printing houses using the tool. It is essential to offer the widest possible variety of sizes, as this minimizes the risk of losing potential customers due to the unavailability of their desired sticker dimensions.
The Most Frequently Bought Sticker Shapes
Personalized stickers can be sold in custom shapes or based on default templates, which are typically created in regular forms such as rectangles or ovals. According to the purchasing preferences of customers using Sticker Builder, a significant majority of consumers—83%—opt for custom shapes. These include stickers with default templates in irregular forms, as well as those featuring AI-cut faces, characters, and other unique designs. This trend underscores the importance of offering advanced tools that empower users to create designs tailored to their specific needs.
The remaining 17% of orders are divided among more traditional shapes: 6% are rectangular stickers, 6% are oval-shaped, and 5% are rounded rectangles. While these shapes are less frequently chosen, they remain essential for meeting the preferences of customers who value simplicity and functionality in their sticker designs. Maintaining a balance between custom and standard shapes enables businesses to cater to a broader range of customer preferences, thereby maximizing both satisfaction and sales potential.
Outline Types Most Frequently Chosen by Customers
The thickness of sticker outlines offered to customers is typically determined by sellers and tailored to the capabilities of their printing machines. According to Sticker Builder data, the majority of stickers—58% of paid orders—are printed with a thin outline. However, a significant portion of customers also opt for medium (27%) or thick (9%) outlines. Providing a range of outline options is essential to meet diverse customer preferences and ensure creative flexibility. For customers looking to create unique, personalized stickers, the ability to choose their preferred outline thickness can enhance their overall satisfaction and likelihood of purchase.
Offering a variety of sticker sizes, shapes, and outline options is essential for meeting diverse customer needs and fostering creative freedom. By analyzing preferences and providing customizable features, your printing house can not only increase customer satisfaction but also gain a competitive edge in the market. Versatility and adaptability remain key to driving sales and cultivating lasting customer loyalty.