FESPA 2026: Another Successful Sticker Builder Activation
FESPA 2026 in Barcelona was a great success and another exciting opportunity to show how personalization, print technology, and community engagement can come together in a creative and memorable way.
This year’s FESPA in Barcelona was another exciting opportunity to show how personalization, print technology, and community engagement can come together in a creative and memorable way. For another year in a row, Sticker Builder played an important role in a FESPA activation. After the success of last year’s FESPAVerse project, this year’s event brought a new interactive experience: FESPAbrava – created in collaboration with FESPA, Roland DG, and powered by the Sticker Builder tool.
Throwback to FESPA 2025
Last year, as part of FESPA, we carried out a unique community project called FESPAVerse, organized together with Roland DG, FESPA, the FESPA Foundation, and Print Media Center. Participants were invited to design their own stickers featuring their faces using Sticker Builder, watch them being printed live on Roland printers, and then place them on a dedicated FESPAVerse wall. The project attracted strong interest from visitors, with nearly 500 sheets of stickers printed during the event, showing how combining technology, design, and community can create a truly engaging experience.
Sticker Builder at FESPA 2026: FESPAbrava
This year, the idea evolved into FESPAbrava – a fun and interactive initiative that gave every attendee the chance to become part of a shared creative experience. Participants could upload their own photos or take them on site, and then use Sticker Builder to turn them into personalized, cartoon-style sticker designs. Their cut-out face stickers were printed live on Roland printers, allowing visitors not only to create something personal, but also to become a tangible part of the FESPA event.
The activation quickly became one of the most engaging parts of the event. Visitors enjoyed seeing their photos transformed into playful sticker designs, watching the live printing process, and adding their own creations to the shared FESPAbrava wall. The experience brought together creativity, personalization, and hands-on print production in a simple and accessible way.
FESPAbrava was also a great opportunity to show the potential of personalized sticker workflows in practice. Many ecommerce owners and print business representatives were interested in how the process works – from uploading a photo, through automatic design personalization, to print-ready output. The activation clearly showed how easy and engaging personalized sticker creation can be, both for customers and for businesses looking to introduce this type of product into their own offering.
We are very happy that, for another year in a row, we could be part of such a creative FESPA activation. Seeing so many smiles, conversations, and positive reactions from participants was the best confirmation that personalized print experiences have huge potential. Projects like FESPAbrava and FESPAVerse show that when the process is simple, fun, and well connected with production, personalized stickers can become not only a product, but also a memorable experience.